LinkedIn recommendations are critical to building your credibility
Recommendations on LinkedIn are a crucial part of differentiating your profile from the crowd and establishing credibility. If you are serious about utilizing LinkedIn then you need to get recommendations!
On LinkedIn the credo is “give to get” meaning if you want a recommendation, give one out first!
Remember a few caveats
- Critical mass is somewhere north of 10 recommendations. That’s enough to put you far ahead of the pack and it is enough to prove to your audience that it is just more then friends and family.
- Be patient, don’t go overboard just to get your numbers up. Make sure you have a relationship with the referrer that makes sense, don’t solicit a LinkedIn referral from someone you have not had enough connection with that they can’t honestly speak to your credentials
- Make sure you are getting recommendations from quality connections. If the one recommending you doesn’t appear competent of professional or worse yet they are in a questionable or controversial business, you may not want to encourage an endorsement and certainly not give one.
- As I mentioned above,, be selective on who you endorse, it can be a poor reflection on you. It’s ok to just say no!
- When you ask for a recommendation, it’s ok to coach your recommender. You can tell them there are certain areas you are looking to increase awareness in and let them take it from there.
The structure of a good LinkedIn recommendation
- Keywords count! LinkedIn bases certain search results on keywords so use them.
- Be specific: Talk about specific strengths and skills
- State the problem you had or the pain you had
- What was your experience and what were the results they produced
- Be about business: You don’t have to write a cold revue be do remember it’s a business forum. Don’t sound like their mother or spouse or high school friend. Use the tone of a colleague, a respected business person.
- Write with purpose (don’t be generic): Review their profile, see what they are about and what their goals and strengths are and reinforce those. If you are not sure you can always ask them!
- If you have compelling stats and figures USE THEM! Give details and site examples. (Increase revenue by 60% in one year, ) Results count, rather then “They really helped d with our marketing pieces” try “They designed a number of marketing pieces such as trifold brochures and a website which of generated many positive comments and great reviews”
- Tell a story (a success story)and make it interesting to read.
- Sound smart, if you appear to know the industry and you have creditability your recommendation will have more weight.
- Begin with a SHORT background: How did you know them, have you worked directly with them, what is the relationship, etc. This can range from “ABC was engaged by our company” to “I have known ABC for over 10 years and seen the positive results…”
- With all that said, they do not need to be long, but they don’t have to be short either. What’s important is to make the first 75 – 125 words compelling and summarize you recommendation. Make it so if a reader does not get past that they will get the idea. You can expound after that.
Making LinkedIn recommendations is the first step in receiving them! Take the time and effort to write good recommendations for those you have worked with and you will be laying the foundation to get one in return.
Tom Schroth, aka “Business Yoda”, is an Entrepreneur, Speaker, Sales Trainer, Marketing Expert, Business Growth Consultant and Founder of WhiteBoard Group, LLC. Tom’s background is in start-ups, turnarounds, sales & acquisitions and franchises. He works with businesses to identify opportunities that will lead to increased sales and revenue using strategic analysis, marketing development and sales force improvement to help them “Perform at Their Highest Levels”. www.businessyoda.com
Do you have a business you want to take to the next level? We would love to hear from you!
Tom “at” wboardgroup.com | 888-724-7684 (888-Schroth) | www.wboardgroup.com